37.Discount stores and sellers of generic grocery products keep prices low and innovate only when there are low-risk, high-payback projects. They are pursuing a(an)

A.innovation-minimization strategy.

B.Imitation strategy.

C.Cost-minimization strategy.

D.Initiation strategy.

C yes. Research suggests that organizational structure follows strategy. A cost-minimization strategy tightly controls costs, avoids unnecessary innovation or marketing expenses, and cuts prices in selling a discount product. The sellers of generic grocery products pursue this strategy.

A.no. innovation minimization is not a type of strategy. An innovation strategy emphasizes the introduction of new products or services.

B.No. an imitation strategy seeks to introduce new products or enter new markets only after their viability has been proven.

D no. there is no initiation strategy.